- FOR IMMEDIATE RELEASE
- September 27, 2022
- Art Carter
CRMLS makes SavvyCard for Real Estate a core product for its 110K+ users
Chino Hills, CA – Nov. 3, 2022
Following SavvyCard’s® strong adoption and renewal rates by participating associations, California Regional Multiple Listing Service (CRMLS) has signed a four-year deal to make the SavvyCard platform a core product offering for all of CRMLS’ 110,000+ users.
SavvyCard® is a Software-as-a-Service (SaaS) platform that utilizes aggregated client data to automatically generate customized web applications (called “SavvyCards”) for companies, products, and business professionals. SavvyCards are currently used by over 200,000 business professionals to automate and enhance their digital marketing and lead generation efforts.
CRMLS will deploy SavvyCard for users across all 41 participant associations on Nov. 15. Previously, SavvyCard was offered to CRMLS users through the CRMLS Co-Op program, where more than 30 participating associations chose to offer it as a benefit for their members.
“Three years of strong adoption by the majority of our participating associations, and more importantly a 100-percent yearly renewal rate, made it an easy decision to make SavvyCard a core CRMLS product for our associations,” said Art Carter, CRMLS CEO. “We believe that SavvyCard delivers a valuable business program and we are excited to extend our relationship with them. We’re looking forward to bringing our users the impressive features the SavvyCard software suite has to offer.”
“We know that CRMLS is very selective when it comes to adopting product offerings, making it all the more gratifying for SavvyCard to be upgraded into a core product for its 110,000+ users,” said Warren Dow, GM of Real Estate at SavvyCard. “Our focus on product development, along with our valuable training programs and support have served us well. We look forward to working with CRMLS on bringing the next generation of SavvyCard to its users and their customers.”
About California Regional Multiple Listing Service (CRMLS):
California Regional MLS is the nation’s largest and most recognized subscriber-based MLS, dedicated to servicing more than 110,000 real estate professionals from dozens of Associations, Boards, and MLS organizations. CRMLS is the industry powerhouse and thrives on providing the most relevant products and services to its subscribers. For more information on CRMLS, visit www.crmls.org.
SavvyCard® is a Software-as-a-Service (SaaS) platform that utilizes aggregated client data to automatically generate customized web applications (called “SavvyCards”) for companies, products and business professionals. SavvyCards are currently used by over 200,000 business professionals to automate and enhance their digital marketing and lead generation efforts. When SavvyCard’s flagship software, SavvyCard for Real Estate and SavvyCard for Affiliates is combined with RE-Target®, Associations and MLSs have broad visibility into communication performance, member engagement, and overall return on investment for member services.
California Regional MLS
15325 Fairfield Ranch Road, Suite 200
Chino Hills, CA 91709
California Regional Multiple Listing Service, Inc.
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Under GDPR (General Data Protection Regulation), You can be referred to as the Data Subject or as the User as you are the individual using the Service
Company (referred to as either "the Company", "We", "Us" or "Our", “CRMLS” in this Agreement) refers to California Regional Multiple Listing Service, Inc., 15325 Fairfield Ranch Suite 200 Chino Hills CA 91709. CRMLS provides Multiple Listing Services as described in CA Civil Code section 1087. For the purpose of the GDPR, the Company is the Data Controller.
Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Account means a unique account created for You to access our Service or parts of our Service.
Listing Data means the information, facts, records, photos, video, renderings, copy and any information or data provided to CRMLS from a listing broker in any way related to a property.
Website refers to CRMLS.org, accessible from http://www.CRMLS.org
Service refers to the Website, and to the process of CRMLS providing Listing Data and Communication Tools as a Multiple Listing Service as described in CA Civil Code section 1087.
Country refers to: California, United States
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
For the purpose of the GDPR, Service Providers are considered Data Processors.
Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
Facebook Fan Page is a public profile named California Regional MLS specifically created by the Company on the Facebook social network, accessible from https://www.facebook.com/crmls/
Personal Data is any information that relates to an identified or identifiable individual.
For the purposes for GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.
For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.
Business, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California. CRMLS is not a Business as defined by the CCPA.
Consumer, for the purpose of the CCPA (California Consumer Privacy Act), means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.
Sale, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer’s Personal information to another business or a third party for monetary or other valuable consideration.Collecting and Using Your Personal Data Types of Data Collected
CRMLS does not collect Personal Data from You, unless You are a Subscriber of CRMLS, however, real estate agents that are Subscribers of CRMLS may upload Your Personal Data while those Subscribers are using Our Service. If You are a Subscriber of CRMLS Services, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
Email address, First name and last name, Phone number, Address, City, State, Province, ZIP/Postal code.
Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, on pages that contain Listing Data, and unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
Tracking Technologies and Cookies
You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.
We use both session and persistent Cookies for the purposes set out below:Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.Tracking and Performance Cookies Type: Persistent Cookies
Administered by: Third-Parties
Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new advertisements, pages, features or new functionality of the Website to see how our users react to them.Use of Your Personal Data. The Company may use Personal Data for the following purposes:
To provide and maintain our Service, including to monitor the usage of our Service.
To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation. This includes providing communications to You about Listing Data as directed by a Subscriber using our Service.
To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
To manage Your requests: To attend and manage Your requests to Us.
We may share your personal information in the following situations:
With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to show advertisements to You to help support and maintain Our Service, to contact You, to advertise on third party websites to You after You visited our Service or for payment processing.
For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.Retention of Your Personal Data
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
A Subscriber using our Service maintains control over any and all Personal Data inputted into the Service by that Subscriber. Any requests to remove any of your Personal Information under the control and care of any individual Subscriber should be made to that individual Subscriber directly. CRMLS places that Subscriber’s contact information on each communication sent from Our Service to You. In the event you are unable to reach the Subscriber sending you Listing Data from the Service, please contact Legal@CRMLS.org.Transfer of Your Personal Data
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Other legal requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability
Security of Your Personal DataThe security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security. Detailed Information on the Processing of Your Personal Data
Legal Basis for Processing Personal Data under GDPR
We may process Personal Data under the following conditions:
Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
Vital interests: Processing Personal Data is necessary in order to protect Your vital interests or of another natural person.
Public interests: Processing Personal Data is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Company.
Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.
In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.Your Rights under the GDPR
You may request from us access, rectification, cancellation and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.Facebook Fan Page
Data Controller for the Facebook Fan Page
The Company is the Data Controller of Your Personal Data collected while using the Service. As operator of the Facebook Fan Page (https://www.facebook.com/crmls/) the Company and the operator of the social network Facebook are Joint Controllers.
The Company has entered into agreements with Facebook that define the terms for use of the Facebook Fan Page, among other things. These terms are mostly based on the Facebook Terms of Service: https://www.facebook.com/terms.php
We use the Facebook Insights function in connection with the operation of the Facebook Fan Page and on the basis of the GDPR, in order to obtain anonymized statistical data about Our users.
For this purpose, Facebook places a Cookie on the device of the user visiting Our Facebook Fan Page. Each Cookie contains a unique identifier code and remains active for a period of two years, except when it is deleted before the end of this period.
Facebook receives, records and processes the information stored in the Cookie, especially when the user visits the Facebook services, services that are provided by other members of the Facebook Fan Page and services by other companies that use Facebook services.
- The right to notice.You must be properly notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
- The right to access / the right to request.The CCPA permits You to request and obtain from a Business information regarding the disclosure of Your Personal Data that has been collected in the past 12 months by the Business or its subsidiaries to a third-party for the third party’s direct marketing purposes.
- The right to say no to the sale of Personal Data.You also have the right to ask any such Business to not to sell Your Personal Data to third parties. You can submit such a request by emailing Legal@CRMLS.org and CRMLS will forward any such request to any Business that may have access to Your Personal Data.
- The right to know about Your Personal Data.You may request by sending an email to Legal@CRMLS.org to obtain from a Business information regarding the disclosure of the following:
- The categories of Personal Data collected
- The sources from which the Personal Data was collected
- The business or commercial purpose for collecting or selling the Personal Data
- Categories of third parties with whom We share Personal Data
- The specific pieces of Personal Data we collected about You
- The right to delete Personal Data.You also have the right to request the deletion of Your Personal Data that have been collected in the past 12 months.
- The right not to be discriminated against.You have the right not to be discriminated against for exercising any of Your Consumer's rights, including by:
- Denying goods or services to You
- Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties
- Providing a different level or quality of goods or services to You
- Suggesting that You will receive a different price or rate for goods or services or a different level or quality of goods or services.
The Service Providers we utilize to provide Services (for example, our vendors that provide communication and public records data) may use technology on the Service that "sells" personal information as defined by the CCPA law.
If you wish to opt out of the use of your Personal Information being used by these third-party vendors of these potential sales as defined under CCPA law, you may do so by contacting them directly and making a request using their website or phone number:
CoreLogic (Matrix, Realist, & ePropertyWatch): https://www.corelogic.com/privacy.aspx
Black Knight (Paragon): https://www.blackknightinc.com/privacy-notice/
FBS (Flexmls): https://wearefbs.com/privacy/
ShowingTime (ShowingTime & InfoSparks Market Statistics): https://www.showingtime.com/privacy-policy/
W&R Studios (Cloud Agent Suite): https://www.wrstudios.com/privacy_policy
BoxMLS (CRMLS Connect)
HomeSpotter (CRMLS App): https://homespotter.com/privacy/
Move, Inc. (ListHub) https://www.realtor.com/privacy-policy/
Builders Digital Experience (New Home Source Professional): https://www.newhomesource.com/privacypolicy
Collabra Technology (Proxio) https://www.collabratechnology.com/privacy-policy/
Prospects Software, Inc. (MLS-Touch): https://www.prospects.com/en/us/privacy-policy
Realtors Property Resource (RPR): https://www.narrpr.com/privacy-policy
Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to serve you ads that are targeted to your interests:
"Opt out of Interest-Based Ads" or "Opt out of Ads Personalization" on Android devices
"Limit Ad Tracking" on iOS devices
You can also stop the collection of location information from Your mobile device by changing the preferences on your mobile device.
"Do Not Track" Policy as Required by California Online Privacy Protection Act (CalOPPA) Our Service does not respond to Do Not Track signals. However, some third-party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser.Children's Privacy
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information (with the exception of subscribers to CRMLS) from anyone including those under the age of 13. If You are a parent or guardian and You are aware that Your child may have provided one of the CRMLS Subscribers with Personal Data, please contact Us. If We become aware that one of our Subscribers has collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
We have no Subscribers of CRMLS services between 13 and 18 years old.Links to Other Websites
By email: Legal@CRMLS.org
By Website Form:
By Toll-Free Number: (800) 925-1525
DIGITAL MILLENNIUM COPYRIGHT ACT NOTICE
Claims of Copyright Infringement & Related Issues (17 U.S.C. § 512 et seq.)
California Regional Multiple Listing Service, Inc. ("CRMLS") respects the intellectual property rights of others. Anyone who believes their work has been reproduced in a way that constitutes copyright infringement may notify CRMLS´ agent by providing the following information:
- a. Identification of the copyrighted work that you claim has been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at the site;
- b. Identification of the material that you claim is infringing and needs to be removed, including a description of where it is located so that the copyright agent can locate it;
- c. Your address, telephone number, and, if available, e-mail address, so that the copyright agent may contact you about your complaint; and
- d. A signed statement that the above information is accurate; that you have a good faith belief that the identified use of the material is not authorized by the copyright owner, its agent, or the law; and, under penalty of perjury, that you are the copyright owner or are authorized to act on the copyright owner's behalf in this situation.
Upon obtaining such knowledge we will act expeditiously to remove, or disable access to, the material. Please be aware that there are substantial penalties for false claims.
If a notice of copyright infringement has been wrongly filed against you, you may submit a counter notification to our agent. A valid counter notification is a written communication that incorporates the following elements:
- a. A physical or electronic signature of the poster;
- b. Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access to it was disabled;
- c. A statement under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification;
- d. Your name, address, and telephone number; a statement that you consent to the jurisdiction of federal district court for the judicial district in which your address is located, or if your address is outside of the U.S., for any judicial district in which the service provider may be found; and that you will accept service of process from the complainant.
Notices of the foregoing copyright issues should be sent as follows:
By mail: California Regional Multiple Listing Service, Inc.
15325 Fairfield Ranch Road, Suite 200
Chino Hills, CA 91709
Attention: DMCA Designated Agent
If you give notice of copyright infringement by e-mail, an agent may begin investigating the alleged copyright infringement; however, we must receive your signed statement by mail or as an attachment to your e-mail before we are required to take any action.
This information should not be construed as legal advice. CRMLS' recommends that you seek independent legal counsel before filing a notification or counter-notification. For further information about the DMCA, please visit the website of the United States Copyright Office at http://www.copyright.gov/onlinesp.