Learn how to start more conversations that lead to homeownership by highlighting information about down payment programs in your marketing campaigns, website content and social media platforms.
Eligible listings are flagged with a special icon. Click to discover all the programs the property qualifies for
Share up-to-date program information with buyers to help motivate them to start the buying process.
Down Payment Connect is your own personalized lead generation landing page where buyers can complete a search for down payment programs in your market.
Access a suite of marketing resources, including customizable marketing flyers and social media images.
If a listing is eligible for a homeownership program, the Down Payment Resource icon will display near the listing photo. Simply click the icon to see a list of potential programs available for that property. You can also build a search to find eligible properties by adding the Additional Field “Down Payment Resource”
Clients can also input their personal information into the Down Payment Resource website to generate a list of potential programs that match their housing and financial criteria.